HIGHLIGHTS: DigiCon OMNI 2020

New problems need new solutions.

To address the new needs of different industries and consumers, the Internet & Mobile Marketing Association of the Philippines (IMMAP), brings this year’s DigiCon OMNI 2020 to the virtual space.

They tackle the different experiences of various markets and how entrepreneurs and creatives can move forward. From an entrepreneurial perspective, it’s all about mastering your brands and trusting your gut, but it’s also important to know your customers and to interpret reliable data.

As Badong Abesamis of creative agency Gigil said, data should go with ideas, and magic should come from logic. By giving both the business and creative perspectives equal value, brands can move from being transactional to purposeful.

Check out the highlights below.

In her #DIGICONOMNI2020 talk, Jona Moore, Global VP for Tech at frog, is currently discussing how businesses can move from transaction to purpose.

"We take a very human-centered approach asking, 'What do people really need?'" #BrandRap
— Rappler (@rapplerdotcom) October 5, 2020

"When you drop out of a skill and you move to another one, you lose the skill. It's not necessarily a bad thing, but there's a cost to dropping out.

"The reason I research grit is because it helps you to not give up." – @angeladuckw #DIGICONOMNI2020 #BrandRap
— Rappler (@rapplerdotcom) October 5, 2020

As a college student, @dmeeker, Chief Innovations Officer of Dentsu Aegis Network, wasn't sure if he wanted to be in the arts or engineering.

"What I really wanted to do was to take my love for art and my love for technology and mix them together." #DIGICONOMNI2020 #BrandRap
— Rappler (@rapplerdotcom) October 6, 2020

Publicis Groupe Senior Adviser @rishad stresses the importance of humanity in data-driven businesses.

"Smart businesses combine story and spreadsheet. The future is about data-driven storytelling." #DIGICONOMNI2020 #BrandRap
— Rappler (@rapplerdotcom) October 6, 2020

.@Angkas lost 99% of the their business because of the pandemic but it was the sense of bayanihan that pulled them through.

"Lucky for us, we're used to being shut down," said @misterangkas #DIGICONOMNI2020
— Rappler (@rapplerdotcom) October 7, 2020

"Leading is painful because when you're a leader, everyone's counting on you to fail. Once you realize that, leading gets a lot easier. It's not personal." – @johnmaeda, former Chief Experience Officer at Publicis Sapient #DIGICONOMNI2020
— Rappler (@rapplerdotcom) October 8, 2020

Will we shop the same way again? For Carla Yap Sy Su, DAVI Head of Data and Innovations, no matter how much has changed, what’s here to stay are experiences, offers, and services that create more value. #DIGICONOMNI2020
— Rappler (@rapplerdotcom) October 9, 2020

Seth Godin (@ThisIsSethsBlog) thinks most companies don't have a brand, they just have a logo. "Your brand is the promise you have. It stands for something. It's a bravery to create something new, not for a lot of people, but for the right people." #DIGICONOMNI2020
— Rappler (@rapplerdotcom) October 9, 2020

– Rappler.com

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