New problems need new solutions.
To address the new needs of different industries and consumers, the Internet & Mobile Marketing Association of the Philippines (IMMAP), brings this year’s DigiCon OMNI 2020 to the virtual space.
They tackle the different experiences of various markets and how entrepreneurs and creatives can move forward. From an entrepreneurial perspective, it’s all about mastering your brands and trusting your gut, but it’s also important to know your customers and to interpret reliable data.
As Badong Abesamis of creative agency Gigil said, data should go with ideas, and magic should come from logic. By giving both the business and creative perspectives equal value, brands can move from being transactional to purposeful.
Check out the highlights below.