WWF’s mission in 2030: ‘No Plastics in Nature’

Rea Gierran
Independent conservation group World Wide Fund is working together with various stakeholders to reduce plastic pollution

JOIN THE MOVEMENT. Be part of the solution to reduce plastic pollution. Screenshot from #AyokoNgPlastik website

In response to the growing problem of plastic pollution, where the Philippines has been identified as one of the world’s largest contributors of plastics in the ocean, World Wide Fund for Nature (WWF) has launched its newest initiative – “No Plastics in Nature”. 

“Everywhere you go there’s plastic. It’s not just in the ocean. It’s also in our soil and our rivers,” said Jose Angelito Palma, president and chief executive officer of WWF. 

In 2016, the amount of  plastics produced globally has reached 396 million metric tonsequal to 53 kilograms of plastic per person. This affects not only the environment but our health as well. The conservation group says that we can be ingesting approximately 5 grams of plastic a week.

With the “No Plastics in Nature” initiative, WWF hopes to make the Philippines free from  unnecessary plastic waste. Jose clarifies  that they’re only looking at single-use plastic. 

For Nanette Medved-Po, founder of Generation HOPE, plastic isn’t the enemy. 

“What makes plastics bad for the environment is that we fail to figure out what to do with it after using it,” she said.

LOVE THE PLANET. Rovilson Fernandez, WWF ambassador, Nanette Medved-Po, founder and director of Generation HOPE, Czarina Constantino, WWF project manager, and Jose Palma, WWF president and chief executive officer at the "No Plastics in Nature" initiative launch. Photo by Rea Gierran/Rappler  

The initiative consists of four main strategies: lobbying for a global legally binding agreement on plastic pollution, Plastic Smart Cities, #AyokoNgPlastik, and Plastic Action (PACT).

Plastic Smart Cities fights plastic pollution by improving  the collection, recycling system, reduction of key waste plastics, and landfill management of every city.

#AyokoNgPlastik aims to educate the general public about plastic pollution, its impact, and how people can help address it through a Facebook community.

Meanwhile, PACT helps businesses reduce single-use plastics in their supply chains, workplaces, and business operations.

Shakey’s Philippines, WWF’s newest partner, is part of PACT.

Earlier this year, they launched the “Just One Click to Save the Planet” program to allow their guests to order online and donate to support WWF’s conservation efforts. 

Speaking on behalf of Shakey’s Philippines’ president and CEO, Vic Gregorio, marketing manager, Ghena Austerio said that their organization is committed to operate more sustainably. 

“We know that we can do more if we all work together,” said Ghena.

To know more about the “No Plastics in Nature” initiative, please visit their website. – Rappler.com

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