Editor's note: As the Christmas season begins, GoodRap highlights the various campaigns and initiatives created by brands to give back during this season of giving.
In line with this, SM Supermalls pledged to donate to over 10,000 beneficiaries as part of its 100 Days of Caring campaign. Below is their press release.
The past years have always had us counting down to the most wonderful time of the year when the ‘ber’ months roll in. Christmas carols fill the air, dazzling tree lights dot the streets, shopping for gifts becomes a sport, and everyone else goes on a diet to make way for Christmas feasts.
This year may not be as festive as previous years, but it will most certainly be more meaningful. SM showed us the most uplifting way to celebrate the season with 100 Days of Caring featuring 100 days of spreading love, thoughtfulness, and care for one another and for the communities surrounding our favorite SM malls. The virtual event showcasing the pledges happened Thursday, September 16 over Facebook Live and WatchSM on YouTube.
To kickstart the Christmas countdown, SM pledged to donate to over 10,000 beneficiaries, namely communities in need, hardworking SM employees, medical frontliners, and dedicated delivery partners, among others. Some of the beneficiaries and their partner malls are as follows:
Aside from our physical health being at risk during a pandemic, our mental health is also affected due to the stress and anxiety these times bring. And since SM believes in the value of taking care of our mental health, Dr. Gia Sison, MD DPCOM gave a ‘Call to Share’ talk during the virtual launch.
Dr. Gia Sison is a mental health advocate and co-founder of PH Leader Livestrong Foundation. Her talk centered on how to cope during this stressful time and still find hope in a better tomorrow.
If there’s one thing that binds us all Filipinos together, it’s our passion and love for music. While we may not be allowed to have big gatherings this year, SM entertained the audience with the performance of the 3 Divas – Rahda, Frenchie, and Bituin Escalante. They were later on joined by 100 artists, singers, and SM employees and stakeholders who came together to sing during the virtual launch on September 16.
We may be in the middle of a pandemic, times may be tough, and many of us may be physically apart, but let’s not forget what this season truly means.
Missed the event? You can rewatch it here:
For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos, then use its official hashtag #EverythingsHereAtSM.