Startup company recycles stone wastes to make stationery

I am a notebook hoarder. 

Sitting on top of my cloth cabinet is a pile of notebooks either bought on impulse from a bookstore, gifted by friends, or received as a giveaway from company events. Some of them I already gave away to my cousins. The sight of dusty and unused notebooks makes me feel guilty for wasting money and paper. 

It is said that 14% of deforestation is done for the pulp and paper industry when there are more sustainable alternatives such as “stone papers.” Stone papers are a type of paper made from crushed stone rather than wood pulp. 

Jon Tse and Kevin Garcia, founders of the Karst Stone Paper discovered them while they were on a holiday trip in Taiwan. 

“It was used for food packaging due to its miraculous properties for example being waterproof. This piqued their interest and they went to the south of Taiwan in a city called Tainan to visit the original creator of stone paper,” said Karla Sarno, PR manager of Karst Stone Paper. “This was basically our lightbulb moment where they thought it was crazy that no one had tried to disrupt the toxic and enormous traditional pulp paper industry with a more eco-friendly alternative in stone paper.” 

They launched their product in 2017 and in two short years they were already able to sold over 70,000 units in more than 85 countries. 

This inspired them to further grow their core sales and distribution channels. “Our mission is to be in every home and workplace as we create beautiful stationery products from sustainable, alternative materials that inspire the world to do more and create more, responsibly,” she said.


But aside from providing a more eco-friendly alternative to pulp stationeries, Karst Stone Paper also actively participates in tree-planting activities. They’ve partnered  with One Tree Planted Foundation, which plants a tree in North America, South America, Asia, and Africafor every notebook Karst Stone Paper sells on their website.

“Without the support from our first customers, we would not be where we are today. That is why we continue to stick to our core DNA and founding principles of creating high quality, thoughtful products that are beautifully designed for the modern-day consumer,” Karla said.

If you’re a notebook hoarder like me, it’s not yet too late to be more responsible about our love for paper. To know more about how you can reduce your paper waste, click here–

Want to support Karst Stone Paper and their advocacy? Head over to their website to check out their stone paper stationery. 

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Rappler is building a network of climate advocates, LGUs, corporations, NGOs, youth groups, and individuals for the #ManyWaysToZeroWaste campaign, a movement pushing for responsible ways to use and reduce plastic. Go here to know how you can help.

Rea Gierran

Rea Gierran joined BrandRap in 2019 as a senior content producer. Most of her favorite work are published on GoodRap, a column that aims to share good news from brands and other private companies. Before joining Rappler, she dabbled in print media and digital marketing.