SM Group celebrates its 60th anniversary

MANILA, Philippines — You probably know that Henry Sy started SM as a shoe store, but their full history has even humbler beginnings.

The business magnate, now the Philippines’ richest man, was born to a poor family. His determination to make it big stemmed from a dream of a better life for his loved ones.

The SM Group traces its beginnings to a sari-sari store. In 1958, Henry Sy opened the first Shoemart in Carriedo, followed by a department store in 1972. SM North EDSA, the first SM Supermall, opened in 1985.

Several decades later, the SM Group operates 70 malls in the Philippines, with a daily shopper count of 3.5 million. They also have businesses outside the retail industry, such as real estate and banking.

From a single store to several locations nationwide, SM is now a part of most Filipinos’ daily lives — whether it’s buying school supplies, going out to lunch with officemates, or bonding with the whole family on Sundays.

Last May 21, SM celebrated their 60th anniversary with a launch party at the SM Mall of Asia Atrium. Celebrities, partners, and stakeholders attended the event.

On May 25 to 27, SM Megamall also hosted a Sweet 60 Weekend Party. In partnership with Boysen, Fruits In Ice Cream, The Dessert Museum, and The Lost Bread, they treated shoppers to an Instagram-worthy wonderland of sweet treats, fun deals, and visual delights.

A relaunch of SM’s “We’ve Got It All Jingle” was sung by Ramonne Rodriguez of The Voice. SM Woman Divas Frenchie Dy, Rada, and Bituin Escalante; SM Little Stars Annastacia Penny; and the NU Pep Squad also performed on stage.

Until October, mall-goers can expect promos and discounts from their favorite SM malls. — Rappler.com