MANILA, Philippines – The classic Filipino inuman – where every milestone is celebrated no matter how big or small.
This tradition has become part of almost every Filipino family, barkada or community. A study on the alcohol drinking patterns among Filipinos revealed that drinking is embedded in the Filipino culture: 45.5% of respondents said they drink alcohol to socialize, 23.8% drink to remove stress and burden and 17.5% say they drink to be happy and gain pleasure.
More than just bonding over success stories, stressful days and broken hearts, the tradition is made more special by bringing together friends and even family wherever and whenever. Of course, no celebration is complete without a feast perfectly paired with drinks like seriously fun, ice cold beer like San Miguel Flavored Beer.
Filipino “beer culture”
Remember the time your dad or uncle gave you the permission to taste alcohol for the first time? Or when you and your friends made a conscious decision to try your first alcoholic beverage – as if it’s your initiation to adulthood?
Do you remember when you took your first sip?
But it’s not a beverage meant to taste like just one thing. There are different variants that suit any palate and, of course, flavored beer giving that extra twist.
So why is it that beer is the first choice when it comes to drinking? Especially when someone drinks for the first time?
Or because you can purchase beer in almost every corner store you find.
Or maybe it’s because of its simplicity. The refreshing, delicious, and sweet taste. Even from how it’s served, straight from the bottle, ice cold. Now, beer even has flavor options perfect for after work or a chill weekend.
Who would’ve thought that San Miguel Flavored Beer Apple and Lemon would taste refreshing in this tropical weather?
Beer is also versatile. It’s perfect for any occasion, at any time of the day and in any amount. You can drink it at home, at a bar, and even at the beach to fend off the hot weather and still feel the right kick. You can also drink it with a group of friends or maybe even alone and not feel weird about it.
Just right for anyone who wants to try out their first alcoholic beverage. No wonder it has become the drink of choice for many and stays consistent in terms of its sales despite economic ups and downs through the years.
Would you need any more reason to drink beer? What was it like when you first tried beer? Share your stories with us below. – Rappler.com
Illustrations by Raffy De Guzman.