Anatomy of the ultimate mobile companion

Nikki Natividad

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Anatomy of the ultimate mobile companion
What do this generation of tech-savvy individuals value most in a phone?

MANILA, Philippines — It’s hard to deny the influence that technology and social media have on this generation. Several studies solidify the hardcore relationship that Filipinos have with their gadgets, particularly with the ubiquitous mobile phone. For example, according to a study done by On Device, 40% of smart phone users in the Philippines spend over 5 hours on their mobile device. 

What with the countless features and applications that new smart phones deliver, coupled with the vibrant personalities and bustling lifestyles of digital natives, the unbreakable tandem of phone and user is really no surprise. After all, innovators are throwing in everything but the kitchen sink into their newest devices, so the number of things you could possibly do with your smart phone are really endless.  

Say, for musicians, typical requirements for a mobile companion would be great speakers, HD audio recording capabilities as well as the capacity for applications like gStrings and Metronome to help them tune their instruments and stay in beat. For health and fitness junkies, perhaps a slim and sleek device that could easily slip into their back zipper pockets during marathons would be helpful. And for the typical smart phone owner, a friendly user interface, easy access to social media platforms, and a spectacular camera are all at the top of the list.   

Most of all, this  generation is all about customization. As a generation that values diversity, expression, and identity, one size actually does not fit all. Instead of just a gadget, they’re looking for a companion that goes way beyond its call and text capabilities.  

According to the managing director at TNS, Gary de Ocampo, Filipinos prioritize choosing a phone based on features that enhance personal experience rather than physical design. So the perfect partner for the bustling Pinoy is a mobile phone that is easily adaptable, and consequently, even reflective of unique, individual lifestyles — wallpaper, features, and all. If you want to find out more about the ultimate mobile companion, check out this infographic. —  


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