Elizabeth Lee: From top executive to entrepreneur


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She was once a top executive in the automotive industry but chose a different path to be able to help others realize their dreams

MANILA, Philippines – Elizabeth Lee was a top female executive in a male-dominated industry for 12 years. She was the first female president of the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) for 7 years.

She then realized that she wanted to pursue other opportunities that allow her to give back to society and be a part of one’s journey to success.

So in 2012, she built E-motors with the guidance of her mother. She says, “In order to be successful, you have to pursue what matters to you. Do things that will help impact other people’s lives because that will give you fulfilment.”

From selling cars worth millions of pesos, she now sells electric tricycles or e-trikes. 

She believes that if you are credible and if you perform, you will be successful no matter what industry you’re in. And Elizabeth Lee has proven that, time and again.

Watch this video of Elizabeth’s story below.


Directed, written and edited by: Kristoffer Brugada Videography: Felmar Trinidad Assistant cameraman: Renz Cruz Additional videography: Charles Salazar
Concept adviser: Libay Linsangan Cantor Music by: Kai Engel, Vusi Mahlasela, Podington Bear, Sea Oleena

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