MANILA, PHILIPPINES – Rappler, the Philippines’ only social media news site, lived up to its name by winning on Thursday, August 28, the gold Spark award for Best Media Solution – Social Media. The awards gala was held at the new Westin Hotel in Singapore.
As digital and social media continue to change people's behavior, the challenge to produce cut-through campaigns has become more paramount. The Pantene #WHIPIT campaign exhibits how both marketing and media can work hand in hand to ripple out a message that has not just commercial, but civic ends as well.
The Spark Awards celebrates best practices in media solutions, products and services. It is the premier platform for media owners to showcase their innovation, effectiveness, and value proposition to advertisers, agencies and clients. – Rappler.com