Digital first: How innovation keeps businesses ahead

There are around 2 billion people on social media. On Facebook, Twitter, and Instagram, a business can utilize to share photos, videos, or simple statements that can reach millions, or billions of potential customers.

For small businesses, activating social media accounts is crucial for promotion. Huge companies also benefit from being present online to help expand the customer base.

Beyon engaging with customers, social media can also help businesses improve current ideas and create new things that will help the brand grow, increase profit, and even build partnerships and relationships with others businesses.

Harnessing big data and analytics

Analyzing data to improve services is no secret. Top companies such as Amazon and Apple use data analytics for targeted advertising, to monitor customer feedback, and keep up with trends. But more than this, data analytics can help companies understand their market and strategize how to serve them better.

Today, it is possible to create data even out of invisible things – such as personal health numbers. Wearable gadgets such as smart watches can track steps, heart rate, and even sleep patterns. The data derived from these devices can be used by companies to tailor their products to the consumers' needs.

If you’re thinking of creating or growing your business, think digital first. Everyone is connected, the world is getting smaller, and using technology to your advantage will help you grow. Maximize digital tools to innovate and become bigger. – Rappler.com

The nomination phase for the #BeTheBoss awards has ended. We'll be announcing the finalists soon.