Due to the COVID-19 pandemic, we have seen a drastic shift in how we work, socialize, and conduct our day-to-day lives.

Experts say that the COVID-19 pandemic has fast-tracked the journey of many industries into digital transformation. In a world where everyone is working remotely, social distancing, and refraining from physical interaction as much as possible, the only way to connect and remain productive is by embracing their digital selves – from video conferencing and electronic banking to online shopping and streaming entertainment. 

However, to fully optimize and upskill in this age, you must also have the necessary tools. Think of it this way, just like how you cannot run without proper shoes or paint without the ideal palette, you cannot be entirely digitally productive with a slow, prone-to-lagging laptop.

Addressing the struggles

For today’s young urban professionals, it’s understandable how this shift is not that easy. We may already have gotten used to the tools we have on hand and how we used to do things. There is also the added stress brought about by pressure to operate at the same level we used to. On top of all this, the reality of a pandemic crippling the world. 

At times, it feels like telling yourself to keep up is easier said than done.

However, ASUS, the number 1 laptop brand according to Laptop magazine for 2020, has put all these into consideration with its premium line of consumer laptops, the ASUS ZenBook series.

ASUS ZenBooks believe that you should be empowered to #DiscoverYourZen. This means optimizing and upskilling at your own pace, while also being productive, not just when it comes to work but also in pursuing your passions and taking care of yourself.

And the best part? The ASUS ZenBooks are built to provide premium productivity while also not breaking the bank.

Built for comfort and convenience

ASUS ZenBooks (the classic ZenBook 14, and the extra powerful ZenBook Duo, ZenBook Pro Duo) are designed to deliver both comfort and convenience, as well as power and performance.

Powered by the latest 10th Generation Intel® Core™ processors, the ASUS ZenBook 14 (UX425) can easily handle multiple simultaneous applications. You don’t have to worry about lags while juggling back-to-back online huddles, coming up with visual-heavy decks and presentations, and crunching numbers on a spreadsheet. You can even run Netflix parties, videos, music, games, and other forms of entertainment.

Furthermore, the ASUS ZenBook 14 (UX425) has a battery that not only charges super fast – you can reach 60% in 49 minutes – but also lasts nearly a whole day with a full charge. On  average, the ASUS ZenBook 14’s battery life is 22 hours.

These ZenBooks also feature ultrafast PCIe® NVME™ 3.0 x2 SSDs and the latest Intel WiFi 6 with Gig+ (802.11ax) for superb all-round performance. 

ASUS ZenBooks’ features also go beyond what’s inside them. The aim to help users be optimized when it comes to their work is applied in these laptops’ intelligent design. 

You may not notice it, but the ASUS ZenBook 14’s edge-to-edge keyboard layout, alongside the trademark ErgoLift hinge, is deliberately made to make the typing experience much more comfortable. 

Intelligent software has also made it possible for your ZenBook touchpad to be more than a portable mouse. The ASUS NumberPad 2.0, with its illuminated, LED numeric keypads, removes the need for external number pads – which spreadsheet users know is a big convenience during extensive computations.

Lastly, those looking for an immersive entertainment experience would be happy to know that the ASUS ZenBook 14 (UX425) has a 4-sided frameless NanoEdge display that provides a 90% screen-to-body ratio. As ASUS would put it, “It has so much screen, it can barely contain itself.” 

On top of this, the ZenBook 14 has an ergonomic hinged design that enhances the audio quality of the already impressive audio system by audio specialists Harman Kardon, which guarantees crystal-clear sound for communications or entertainment.

Overall, the ZenBook 14 (UX425) is a powerful ultraportable, and it is a perfect choice for young urban professionals who need not only the performance of a modern machine but also the portability and battery life for a true mobile productivity experience. The ZenBook 14 (UX425) is priced at P 54,995 and is available in two colors – Pine Grey and Lilac Mist.

Leveling it up

Those looking to take the ASUS ZenBook 14’s premium features to the next level can also opt for the ASUS ZenBook Duo (UX481) and the ZenBook Pro Duo (UX581LV).

Content creators may take advantage of ASUS ZenBook Duo’s ScreenPad Plus, a full-width secondary touchscreen that works seamlessly with the main 14-inch FHD display, giving you endless ways to optimize and personalize your workflow. 

You can use the second screen whatever way you choose – whether that’s drawing and designing with a stylus, or using exclusive app multitasking features ASUS developed with third-party developers, such as professional video-editing software Corel® and more. 

There are also useful quick controls such as App Switcher and Task Swap for intuitive interactions between the main display and ScreenPad Plus.

Aside from this, the ScreenPad Plus can also be used independently as a secondary monitor, with support for up to 3 windows displayed side by side on its full-width display. And with the ViewMax feature, you can even extend your current window from the main display into the ScreenPad Plus, giving you maximum screen real estate.

Those looking for added firepower to the ZenBook Duo’s features may opt for the bigger and more powerful ZenBook Pro Duo. The ZenBook Duo Pro boasts touch screen capabilities for the main screen, as well as a larger 15-inch screen with 4K OLED display. 

The ZenBook Duo Pro also carries a heavier 32GB RAM, a more advanced processor with the Intel Core i9, and an NVIDIA RTX 2060 graphics card.

Lastly, it also has a Turbo Mode button to keep the laptop cool during cases of intense use.

The ZenBook Duo (UX481) and ZenBook Pro Duo (UX581) are powerful, versatile and designed to give you the ultimate edge in workflow efficiency, whether as a professional for heavy multitasking, or as a creator harnessing their creative potential. The ZenBook Duo (UX481) is priced starting at P 89,995 for the touchscreen main display model featuring 10th generation Intel Core i5 processor, while the ZenBook Pro Duo (UX581) is priced starting at P 169,995 for the 10^th generation Intel Core i7 model.

As we move into a world where the technology we use may dictate our capability to optimize, we should look at upgrading our gear to suit the productivity we aspire for. Whether you’re looking to make the most of your daily work, dabble in optimizing content creation, or go full pro with heavy firepower, there is an ASUS ZenBook waiting for you. – Rappler.com

Online store links: 

• ASUS ZenBook 14 (UX425)
• ASUS ZenBook Duo (UX481)
• ASUS ZenBook Pro Duo (UX581) 
• ASUS VivoBook S14 (S433)