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MANILA, Philippines – South Korea is considered the biggest beauty market in the world – the country sold $13 billion worth of skincare and cosmetics in 2017 alone.
Why are Korean beauty products such a hit? They utilize a more natural approach to skincare. Ingredients such as snail mucin, bee venom, and maple tree sap are common, touted to build, treat, and improve skin from the inside out.
Even their makeup focuses on creating healthy and well-hydrated skin, which proves effective and safe for Filipinas in humid tropical weather in the Philippines.
Their products are straightforward, affordable, and innovative — it’s no wonder why people are keen on switching to Korean beauty products and changing their beauty regimen altogether.
Here are some of our top picks you can include in your next beauty haul:
Laneige cushion foundation
Laneige is famous for their Water Science technology infused in their moisturizers and sheet masks. However, Laneige’s popularity does not end with their skincare line. One of their best-selling products is their cushion foundation. It performs triple duty from concealing, hydration, to sun protection – perfect for our humid, tropical weather.
Clio Kill Black Waterproof Pen Liner
If you’re looking for a jet-black, waterproof eyeliner, Club Clio’s Kill Black Pen liner is for you. It’s designed to add drama like a liquid eyeliner with the precision and ease of a pen applicator. The best part? It stays smudge-free come rain, sweat, or oily eyelids. You might also want to explore their Kill Brow line to help perfect your arches.
3CE lip pigments
3 Concept Eyes or 3CE has won a cult following for its bold approach to colors. Their lip pigment line comes in every shade possible, from bold red to bright yellow. Its creamy formula allows the product to glide without creasing. It can even double as a cheek tint – perfect for low-maintenance girls. With a wide variety of colors, you can mix the pigments to create a personalized shade.
Innisfree no sebum mineral powder
Innisfree is one of South Korea’s leading natural beauty brands. Their No Sebum Mineral Powder is perfect for oily skin types. It comes in two forms: pressed and loose. Both variants work wonders for setting foundation or BB creams. It gives you a natural glow and smoothens your skin for that HD effect.
Nature Republic Botanical Stick concealer
As a tip type concealer that contains brightening properties, this product will cover dark circles and conceal skin imperfections. It’s a perfect alternative to heavy foundations or BB Creams. Nature Republic’s Botanical stick concealer also contains brightening properties that will hide blemishes without the heavy concealer look. Its natural ingredients will help revitalize and moisturize your skin, too!
Missha 4D mascara
Ever tried (and maybe failed) at coating the lashes in the corners of your eyes? More often than not, you leave a streak of mascara across your lid in the process and have to go through the process of cleaning up the displaced streak of mascara. If you can relate, the Missha 4D mascara is for you. Tiny, barely-there lashes are no match for the 4D effect visible through its excellent blockage and full effect that doesn’t clump even at the end of the day. It’s made of vegetable wax perfect for sensitive areas such as the bottom lashes.
Too Cool for School Misting Spray
Don’t let the humid weather or oil build-up melt away your makeup. Too Cool for School’s Perfect Day Makeup Fixer sets your makeup to withstand sweat, oily skin and even the environment’s harsh elements. The light, delicate spray efficiently holds your makeup from smudging or settling into fine lines. Enriched with rose water and lemon balm, this moisturizing setting spray refreshes your look, giving you a natural glow for the entire day.
The good news is that you can find these products that have been directly imported from the beauty capital of the world online. And it will arrive at your doorstep in just a few days!
Have you tried other brands that are worth every penny? Share with us your favorite Korean products in the comments section! ─ Rappler.com
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