[Tech] Citibank broadens services with new mobile banking app

The bank holds true to their goal of being the leading digital bank around the world

IT JUST KEEPS GETTING better and better — and easier. Image from online.citibank.com

MANILA, Philippines – Citibank, the country’s largest foreign bank, has launched a mobile banking application for 3 smart phones: iPhone, Android and Blackberry.

Established in the country in 1902, the bank has consistently supplied innovative banking services to the Filipinos. In the ’90s, it was the first to introduce phone banking through CitiPhone, providing access to bank products and services through phone. It was also the first to launch a wealth management service, catered to the more affluent Filipinos.

The Mobile Banking App is designed to perform a long gamut of banking transactions, allowing clients to inquire about their accounts, pay their bills, transfer funds and check their credit card balances and savings, checking and dollar accounts — all in the convenience of their smart phones. The app also provides instant access to a number of the bank’s privileges and perks for its clients, from shopping discounts to various freebies and treats.

Says the bank’s Consumer Business Manager Segio Zanatti, “This launch bolsters our claim that Citibank services are available to our clients anywhere and anytime, now through whichever communication channel they prefer — be it landline or mobile phone, smart phone or internet.”

With over 4,000 Filipino employees, the bank makes sure that the Philippines is never left behind especially in new technological advancements in banking. Like the other banking establishments, it sees technology as a way to satisfy their clients and to further promote their own brand of financial management. – Rappler.com

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