
MANILA, Philippines – Manila Water Foundation, the corporate social responsibility arm of the Manila Water group in the Philippines, reached twice as many people from last year’s celebration through its week-long series of events for the 2014 Global Handwashing Day. Together with Unilever, they promoted the importance of washing hands with soap as an effective way to prevent diseases in Laguna, Pampanga, Metro Manila, Cebu and Boracay.
The nationwide campaign reached over 14,000 people and ran from October 13 to October 18.
“Last year, we were overwhelmed with the positive feedback from our celebration that we decided to push for bigger and better events this year. We wanted to reach more people and create a healthier environment for everyone,” said Ferdinand dela Cruz, President of Manila Water Foundation.
The Manila Water Foundation visited over 10,000 students and shared with them the proper and effective way of handwashing. By providing children with the knowledge and skill of handwashing, they will be given the capacity to protect themselves from sickness.
Through a physical demonstration, the students were able to quickly apply the lesson they had just learned. They were also encouraged to stamp their handprints on the pledge wall to signify their commitment to regularly making it a habit to wash their hands.

“This simple task [of handwashing] can lower the number of people affected by fast-spreading illnesses that take a toll not only on one’s health, but also on the family’s budget. When done properly, regularly and collectively, handwashing can create healthier communities”, says Carla Beriña-Kim, Executive Director of Manila Water Foundation.
Manila Water Foundation wanted to further expand its reach to the general public by setting up booths in Ayala malls and business districts to impart the benefits of handwashing. Participants were asked questions on the advocacy before receiving a token from our sponsors. They were also encouraged to place a commitment sticker on the pledge wall to create a healthier environment for everyone by washing hands.

“We do hope that we can actually carry on promoting this habit [of handwashing] because indeed it will be saving us a lot of lives,” said Chito Macapagal, VP for Corporate Affairs & Sustainability of Unilever.
Visit Manila Water Foundation’s Facebook page to learn more about the week-long celebration. You may also get in touch with Manila Water Foundation through 917-5900 local 1025 or email them at foundation@manilawater.com. – Rappler.com
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