ASEAN KEYS: A business forum

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ASEAN KEYS: A business forum
The Ateneo Graduate School of Business brings top business leaders together to discuss the impact of the ASEAN integration on the regional and global landscape

MANILA, Philippines – On Tuesday, March 8, the Marketing Cluster of the Ateneo Graduate School of Business (AGSB) is hosting a forum entitled “ASEAN KEYS: Unlocking Doors Beyond Borders” at the Ateneo Professional School Auditorium, Rockwell Center. The forum will run from 6 pm to 9 pm.

With the recent ASEAN integration enabling the free flow of goods, labor, and capital within Southeast Asia, ASEAN KEYS brings together top business leaders from the Philippines to discuss the opportunities this integration provides. They will tackle what is currently happening in the regional market and the impact of the ASEAN integration on business industries within Southeast Asia and on the global landscape. The forum will help participants gather insights on developing opportunities and allow them to share their views on this strategic topic.

Speakers at the forum include: Vic Perea, President and CEO of Mr. Softy Ice Cream; Daniel Pok, Marketing Manager of Sembcorp; Cathy Salimbangon, Vice President for Marketing of Organique; and Willy Arcilla, President of Business Mentors, Inc.

The event is free of charge and open to all interested. For online registration, visit You can also visit AGSB on Facebook and Instagram. –

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