PH Junior Marketing Association launches convention on new consumer experience

This is a press release from the Philippine Junior Marketing Association (PJMA).

The Philippine Junior Marketing Association (PJMA), in collaboration with Havas Media Ortega, one of the leading integrated communications agencies in the country, will be hosting “MADWORLD: Unlocking the New Consumer Experience” on May 15 and 16, from 12 pm to 6 pm, via Balloon, an online events platform.

MADWORLD, a wordplay on the marketing and advertising world, is the annual flagship event of PJMA.

Given the transition to the new phase of the marketing industry, consumers’ experience with various products and services has evolved from the traditional.

This year, the event aims to focus on “Redefining the New Consumer Experience,” which will uncover how large-scale and notable brands redefined their consumers’ experience, as it becomes engaging through authentic content generation, heartfelt stories, customer service personalization, and many more. 

The event is open to all marketing and advertising students and professionals. 

Ticket inclusions may vary depending on the type of purchase. For the regular rates of the tickets, premium access is priced at P250, basic access at P199, and an additional P50 will be added for those who are not a member or renewed member of PJMA. 

Check out the full list of ticket inclusions by clicking here.

For more information and inquiries, please contact Ms. Alyssa C. Cacas at 0926 038 5917 or email her at pjma.accacas@gmail.com. – Rappler.com