PLDT’s investment arm pours $10M into Phunware partnership

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PLDT’s investment arm pours $10M into Phunware partnership
US-based mobile app developer Phunware's list of top-tier customers includes CBS Interactive, NBC Sports, Dignity Health, GameStop, Mandarin Oriental, and WWE

MANILA, Philippines – The newly introduced investment arm of the Philippine Long Distance Telephone Company (PLDT) is investing $10 million in its partnership with US-based mobile app developer Phunware, Incorporated.

PLDT Capital said in a statement on Wednesday, October 7, that the partnership will enable PLDT’s subsidiary, ePLDT, to market and exclusively distribute Phunware’s targeted mobile and multiscreen solutions in the Philippines and the rest of Southeast Asia.

Through Phunware’s Multiscreen as a Service (MaaS) platform, PLDT said companies will be able to “engage seamlessly with their customers through mobile devices, from indoor and outdoor location-based marketing and advertising to content management, notifications and analytics, to indoor mapping, navigation, and wayfinding.”

“Filipino and ASEAN (Association of the Southeast Asian Nations) consumers are among the most engaged users of mobile and digital services in the world,” said Winston Damarillo, managing director of PLDT Capital and chief strategy officer of PLDT.

“We see mobile phones as an essential part of our daily lives and expect new experiences to pique our digital curiosity,”  Damarillo said.

The PLDT Capital executive said the partnership is specifically catered to its corporate and small and medium enterprise clients, addressing the needs of their digital consumers.

US-based Phunware supports over 500 million monthly unique users globally on its multiscreen cloud platform, including branded application portfolios and infrastructure for enterprise customers across about 40 billion indoor and outdoor user events.

The mobile app developer’s list of top-tier customers includes CBS Interactive, NBC Sports, Dignity Health, GameStop, Mandarin Oriental, and WWE, among others.

“With more than 70 million subscribers, PLDT instantly provides a large base of audiences and communities that will enjoy new and unprecedented levels of real-time engagement both indoors and outdoors across their favorite brands and venues,” Phunware Chairman Alan Knitowski said.

ePLDT CEO and PLDT EVP Eric Alberto said its target niche for its new offerings includes companies that do business in retail, travel, hospitality, and real estate.  

“ePLDT is constantly seeking ways to provide strategic digital advantages for our customers,” Alberto said.

Its ePLDT-Phunware services are set to launch within the next 90 days. – Chrisee Dela Paz/

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