Emperador buying Pernod Ricard’s Domecq brandy and sherry

Chrisee Dela Paz

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Emperador buying Pernod Ricard’s Domecq brandy and sherry
This comes after Emperador acquired 4 international brands originating in Spain over the past few months

MANILA, Philippines – Filipino liquor company Emperador Incorporated is buying the Domecq brandy and sherry businesses of Pernod Ricard SA in Mexico for an undisclosed price.

This comes after Emperador acquired 4 international brands originating in Spain over the past few months.

The Andrew Tan-led Emperador said this is part of its aggressive global expansion, which will make the company the world’s largest brandy producer.

“This gives Emperador access to the brandy market in Latin America, particularly Mexico where the Domecq brandies take half of the entire brandy market. Latin American countries have over 600-million population to date,” Emperador said in a statement.

The landmark buyout includes Mexican brandy brands Presidente, known to be Mexico’s number one selling brandy, Azteca de Oro and Don Pedro.  

“This recent acquisition fits perfectly with our strategy to fortify Emperador’s status as the number one brandy company in the world,” Emperador president Winston Co said.

Just in February this year, Emperador also completed the purchase of the brandy and sherry businesses of Beam Spain, SL, which include 4 iconic brands – Fundador, the oldest and largest Spanish brandy in the world; Terry Centenario, the number one brandy in Spain; Tres Cepas, the largest selling brandy in Equatorial Guinea; and Harveys, the number one company selling sherry wine in the world.

“The entry into Mexico will strengthen Emperador brandy global position through Presidente brandy, which is Mexico’s number one locally produced brandy,” said Richard Lañeda, senior analyst, COL Financial Group.

Emperador also operates a global Scotch whisky business, which Emperador bought in 2014. Whyte and Mackay is the 5th largest Scotch whisky manufacturer in the United Kingdom with prestigious brands like The Dalmore, Jura Single Malt Whisky, Mackinlay’s Shackleton Malt Whisky, Whyte & Mackay Scotch Whisky, and Vladivar Vodka, among others.

Emperador brands are available in 100 countries around the world. – Rappler.com

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