Max’s Group to bring Yellow Cab Pizza to Brunei, Malaysia

MANILA, Philippines – Max’s Group Incorporated (MGI) sealed a deal to bring its Yellow Cab Pizza brand to more countries.

MGI said in a disclosure to the Philippine Stock Exchange (PSE) on Tuesday, March 21, that it signed a development agreement with YTT Sdn Bhd to establish at least 10 Yellow Cab Pizza stores in Brunei and Malaysia within 5 years.

“This proves the enormous mainstream appeal of Yellow Cab Pizza in the global stage. We are excited with the opportunity to serve the flavors of New York to the people of Brunei and East Malaysia. Looking ahead, we will continue to further unlock the brand’s potential in other markets,” said MGI president and chief executive officer Robert Trota.

“The flagship store will be situated in Brunei and is slated to open in the 3rd quarter. It will feature the same exceptional quality products complemented by a hip and contemporary store ambience,” said Hj Jameel Ahmed, director of YTT Sdn Bhd and franchise holder of Yellow Cab Pizza in Brunei and Malaysia.

Yellow Cab Pizza currently has a network of 150 branches, including 8 franchises in Qatar, two in the United Arab Emirates, one in Saudi Arabia, two in China, one in Hawaii, and one in Singapore.

Late last year, MGI also announced it had inked an agreement to open at least 22 Yellow Cab Pizza stores in Kuwait, Bahrain, and Oman within 5 years, beginning January 2017.

The firm also said plans are underway to open Yellow Cab Pizza stores in Vietnam, Jordan, and Egypt.

MGI is the largest operator in the Philippine casual dining segment.

Aside from Yellow Cab Pizza, its brands include Max’s Restaurant, Pancake House, Krispy Kreme, Jamba Juice, Max’s Corner Bakery, Teriyaki Boy, Dencio’s, Meranti, Sizzlin’ Steak, Maple, Kabisera, Le Coeur de France, and Singkit. – Rappler.com