What’s The Big Idea? Carmen’s Best Ice Cream: From throwaway product to passion project

Carmen's Best Ice Cream all began because Paco Magsaysay's family-owned dairy farm was producing more milk than it could sell

MANILA, Philippines – Paco Magsaysay was helping run his family’s cable TV company and wasn’t very interested in his father’s new business: milking cows.  

When his father, former senator Jun Magsaysay, asked for help with the milk he couldn’t sell, Paco tried various products before getting into ice cream.

He ended up joining the budding independent ice cream industry. After some miscalculations and surprises, his Carmen’s Best brand is now the leader. – Rappler.com


Elbert Cuenca on creating restaurants

Brother Armin Luistro musters collective impact

Look on the bright side: Malang 1928-2017

Bo’s Coffee competes with global players

Scientist writes children’s book for girls

Arsenio Lacson: The mayor who would be president

Rey Ileto: History and Duterte through un-Americanized eyes 

Weather Philippines: Private sector fills information gap

Metropolitan Theater: Reviving an Architectural Icon

Virtual reality history at the Ayala Museum

Carmen’s Best Ice Cream: From throwaway product to passion project

AIM bids for big data leadership 

Katipunan: Struggles of a Philippine craft beer pioneer

Areté: Ateneo puts finishing touches on new art and innovation hub  

Mid-century modern art and the Philippine Art Gallery

How to make your dogs happy