This is AI generated summarization, which may have errors. For context, always refer to the full article.
MANILA, Philippines – Paco Magsaysay was helping run his family’s cable TV company and wasn’t very interested in his father’s new business: milking cows.
When his father, former senator Jun Magsaysay, asked for help with the milk he couldn’t sell, Paco tried various products before getting into ice cream.
He ended up joining the budding independent ice cream industry. After some miscalculations and surprises, his Carmen’s Best brand is now the leader. – Rappler.com
MORE ON ‘WHAT’S THE BIG IDEA?’