What’s The Big Idea? Katipunan: Struggles of a Philippine craft beer pioneer

Rappler.com
Two of the founders of Katipunan Craft Ales talk about challenges, sales, and survival tactics in the face of increasing competition in the craft beer industry

MANILA, Philippines – It’s easy to take beer for granted: you can find it anywhere. So what possessed 4 friends to brew one of the country’s first craft beers, get people to try it and, now, compete with a growing list of  players?

Katipunan Craft Ales is one of the first and one of the biggest commercial craft brewers in the country. On Rappler’s “What’s the Big Idea?” series, two of its owners – Raffy Taruc and Kiyo Miura – talk about early challenges such as sourcing malt and hops, their first sales, and their survival strategy in the face of new competitors. – Rappler.com

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