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MANILA, Philippines – As part of its plans to take on local carriers that dominate Philippine skies, the newest kid on the airline block, AirAsia Philippines, launched on Tuesday, February 28, free fares for 20,000 ticket buyers.
The buyers pay only P275 for non-fare fees, including tax and other aviation fees, for flights between its hub in Clark in Pampanga and either Davao and Kalibo, the jump-off point to tourist haven, Boracay Island.
This pricing stye is similar to Gokongwei-led Cebu Pacific Air’s style when it was trying to attract passengers to try its low-cost but no-frills flights by offering its Piso (P1) fares a couple of years ago.
AirAsia Philippines is the local affiliate of Asia’s largest budget carrier, Malaysia-based AirAsia, which has been operating flights to Kota Kinabalu and Kuala Lumpur from Clark.
The new local airline can mount flights to domestic destinations.
March 28
AirAsia Philippines has Airbus A320 aircraft for its domestic operations, which will commence on March 28, 2012.
“Transparency will be the hallmark of our brand of low cost, high value travel. We want to show what our guests are actually paying for and not disappoint them with hidden charges or misleading promotions,” said Marianne Hontiveros, chief executive officer of AirAsia Inc.
The promo fares are available via www.airasia.com from February 28 to March 4, 2012.
AirAsia Philippines executives said they would mount short-haul flights to destinations within 3 or 4-hour travel from Clark starting April. These would likely include Hong Kong, Singapore, Macau, Japan and South Korea. – Rappler.com
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