Brian Cu: Grab driver cancellations down by 50%
MANILA, Philippines – Driver cancellations in ride-hailing app Grab declined by 50% after the company addressed "root causes" of the behavior, country head Brian Cu said on Friday, June 22, during the sidelines of the 2018 Techtonic Summit.
Cu said they "targeted aspects" of their service where they had to improve, through their 100-day campaign.
"We have changed some policies, upgraded our tech, as well as spending. As you may have noticed, the complaints in social media already declined," he added.
According to Cu, lesser income drove the unwanted behavior.
Grab assured drivers that they will continue to receive subsidies "as long as they need money."
On June 19, the company announced that it has started to provide subsidy for trips that fall below P5.50 per minute or P330 per hour, in response to the decision of the Land Transportation Franchising and Regulatory Board (LTFRB) to suspend the P2 per-minute travel charge.
Grab said the subsidy scheme would cost around P100 million a month.
Meanwhile, the company has branched out to food and grocery delivery services.
Grab Assistant, which can be accessed through the same ride-hailing app, allows customers to request for drivers to buy anything they want up to P1,000 and have it delivered to their doorstep. The feature is available in Metro Manila, but is more reliable in certain areas such as Ortigas, Bonifacio Global City, and Makati City.
As for Grab Food, it allows customers to order from select restaurants nearby. Customers can also track where the courier is through the app. – Rappler.com