New RCBC president gears up for bank’s digital shift

Ralf Rivas
New RCBC president gears up for bank’s digital shift
Eugene Acevedo, a veteran banker and technology advocate, now leads RCBC

MANILA, Philippines – Veteran banker and technology advocate Eugene Acevedo officially takes the helm of Rizal Commercial Banking Corporation (RCBC) as its president, following the retirement of Gil Buenaventura.

Acevedo takes over the role as banks aggressively push and adjust for the digital shift – and he comes prepared, with an arsenal of certifications and banking experience.

He completed blockchain and artificial intelligence programs in prestigious schools abroad like the Massachusetts Institute of Technology, University of Oxford, and University of California, Berkeley.

Acevedo is also a digital marketing professional certified by the Wharton School, and has user experience accreditation from the British Computer Society Chartered Institute for Information Technology.

Apart from the digital shift, Acevedo said he will also focus on improving revenue and profitability through a renewed focus on RCBC’s retail and small and medium enterprise businesses.

“Our big goal is to go back to being No. 5 in terms of resources and profitability,” Acevedo said in a statement on Wednesday, July 10.

Before joining RCBC, Acevedo held senior leadership positions in 3 banks. He was previously the president and chief executive officer of the Philippine National Bank, global markets head and treasurer of Citicorp International, and managing director of Citibank. –

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Ralf Rivas

A sociologist by heart, a journalist by profession. Ralf is Rappler's business reporter, covering macroeconomy, government finance, companies, and agriculture.