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PARIS, France – France will discard 10 million liters of beer – 4 Olympic-sized swimming pools full – due to expire, undrunk, with consumers in coronavirus lockdown, the national brewers’ association said on Wednesday, May 6.
Most of the wasted brew is craft beer, which is often unpasteurized unlike traditional blonde lagers, and quicker to spoil, said the Brasseurs de France.
“These are very hoppy beers, and if they are kept for too long, when they spend more than 2 to 3 months in storage, the olfactory and taste effects, the aroma, disappears,” brewery association boss Maxime Costilhes told Agence France-Presse.
The body blamed the closure of cafes and restaurants, an abrupt halt to tourism, and the cancellation of festivals and expos under France’s strict epidemic lockdown for leaving more than 10 million liters of beer unconsumed, most still in casks.
The number was compiled from the association’s 300-odd members, which represent 98% of beer production in France.
It represents but a drop of the estimated 22.5 million hectoliters of beer the country is set to produce in 2020, but nevertheless comes at a loss of millions of euros to producers.
The country, better known for its wine, has seen beer sales soar in recent years, spurred by an increase in craft brewing.
Down the drain
“The destruction of this beer will have come at a significant cost for businesses,” said the association, appealing for public aid to compensate for the bitter loss.
“We are a very indebted sector since we invested 241 million euros ($260 million) in development in 2019 – a significant figure for a turnover of just over 4 billion euros,” said Costilhes.
About a quarter of French brewers are out of action under the country’s virus-busting confinement measures, with home consumption failing to make up for sales lost with France’s vital hospitality industry at a near standstill.
About 70% of brewers have reported losing half their turnover or more since mid-March, said the association.
France is to start emerging from two months of lockdown, put in place to limit the spread of the coronavirus, next Monday, May 11.
But many people will continue working from home, and cafes and restaurants – an essential part of the French social fabric – will remain shuttered at first.
About a quarter of French brewers have benefited from a solidarity fund set up to help companies in the grips of the worst economic crisis in decades. – Rappler.com
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