SUMMARY
This is AI generated summarization, which may have errors. For context, always refer to the full article.
MANILA, Philippines — More Filipinos are willing to pay for goods and services offered by companies that have implemented social programs in their target communities, a recent Nielsen survey showed.
The Nielsen Global Survey on Corporate Social Responsibility (CSR) revealed that 7 out of 10 Filipino consumers today, or 71%, will spend more for goods and services offered by businesses known to engage in activities that “give back to society.” This is up from 68% a year ago.
“The positive view of Filipino consumers towards corporate social responsibility runs high,” said Stuart Jamieson, managing director of Nielsen Philippines.
Read: How CSR is evolving in the Philippines
To attract socially conscious consumers, Jamieson said companies should work on two key things:
- Genuine CSR programs, as opposed to those that merely get talked about but not done
- The alignment of those programs with the company’s vision, values and business objectives
Among Southeast Asian nations surveyed by Nielsen, the top 3 with consumers showing strong willingness are:
- The Philippines (71%)
- Thailand (68%)
- Indonesia (66%)
Meanwhile, consumers who said they “had spent” on goods and services offered by CSR-driven companies are from:
- Thailand (66%)
- The Philippines (64%)
- Indonesia (56%)
Jamieson urged companies to “re-access responsibility, work towards sustainable innovation and develop clear and strong messaging.” – Shadz Loresco, Rappler.com
Add a comment
How does this make you feel?
There are no comments yet. Add your comment to start the conversation.