No job cuts at Sony Philippines?

Lois Joy Guinmapang
Sony's mobile phones unit, which has operations in the Philippines, has been identified as one of the 3 core businesses in the Japanese firm's restructuring plan

MANILA, Philippines – Despite Sony Corp.’s announcement of a restructuring strategy that includes cutting 10,000 jobs, executives at its Philippine mobile phone unit said they have yet to receive updates on the impact to local employment.

At the launch of a new range of smartphones under the Xperia brand on Wednesday, April 18, Sony Philippines’ mobile division head Patrick Larraga expressed confidence in the strength of the Sony Mobile brand.

Sony Mobile Communications was formerly Sony Ericsson and became the newest subsidiary of Sony Corporation last February 16.

The mobile device business, together with games and digital imaging, are the “3 core businesses” that the Japanese parent company’s chief executive officer Kazuo Hirai has mentioned will be bolstered as part of its $1 billion restructuring scheme. TVs are not on Hirai’s list.

Demand for Sony’s Bravia models slumped, while some of its product lines suffered amid stronger and more hip competitors, including Apple, Samsung Electronics, and HTC.

According to Sony Mobile Communications’ Product Marketing Manager Vince dela Cruz, no manufacturing or labor-intensive production process is done in the Philippines.

“We do not have manufacturers here in the Philippines, only marketing and sales people,” said dela Cruz.

With Sony Mobile benefiting from Sony’s new “revitalize and grow” strategy, Larraga said buyers and current users of their mobile phones need not fret since warranties and customer care for products of the defunct brand would still be honored in the Sony Mobile service centers.

Larraga said Sony’s mobile products would be given attention until “end of life.” –

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