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MANILA, Philippines – Is the new tourism campaign, “It’s More Fun In The Philippines” working?
The Tourism Department, which launched the ad in January, stressed that it is.
Citing the 1.148 million tourist arrivals in the first 3 months of 2012, Tourism Secretary stressed that this reflected a 16% increase from the over 989,000 arrivals in the same period in 2011.
“From this record, we have now achieved 25% of our international visitors target of 4.6 million for this year,” Jimenez said in a statement on Tuesday, May 8.
“The world is now starting to see that ‘It’s More Fun in the Philippines’ is not just a bunch of words on a streamer. It is a competitive argument for choosing the Philippines as one of the world’s top tourist destinations,” he added.
The following countries are the top tourist markets of the Philippines in the 1st quarter:
| Jan-Mar Tourist Arrivals | Total Tourists | Share of Total Arrivals | Growth rate |
|---|---|---|---|
| Korea | 265,031 | 23.08% | 16% |
| U.S.A | 179561 | 15.64% | 6.35% |
| Japan | 104,558 | 9.11% | 3.85% |
| China | 95,455 | 8.40% | 77.53% |
| Taiwan | 57,745 | 5.03% | 37.49% |
– Rappler.com
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