MANILA, Philippines – New product launches drove January vehicle sales to their highest compared to the first month of previous years, with 15,642 units sold.
This figure was 27% higher than the 12,303 units sold in January 2013. Compared to December 2013’s record 17,185 sales, however, January 2014 was 9% lower.
Rommel Gutierrez, president of the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI), noted that January “has always been a slow month following a hectic sales period in December. However, new product launches in the last quarter of 2013 and extended promo packages continued to attract buyers well into the new year.”
The passenger car and commecial vehicle segments had the same growth rates in January, with passenger car sales rising 26.4% to 5,298 units sold from 4,190 units last year. Commercial vehicle sales inceased 27.4%, going from 8,113 units to 10,335 units.
Among commercial vehicles, the various subsegments also performed strongly. Asian utility vehicle sales went up 34% to 3,355 in January 2014 from 2,508 in January 2013. Light commercial vehicle sales jumped 24% from 5,271 to 6,550 units, while sales of light trucks went up 48% from 201 to 298 units. Trucks and buses saw a growth of 6% to 141 units sold from 133 units in January 2013.
In the National Capital Region, sales rose 22% to 9,286 units from 7,595 units in January 2013, accounting for 60% of the volume.
Sales figures in other regions were also impressive. Region 2 sales went up 236%, going from 56 units in 2013 to 188 units in January 2014. Region 8 sales had a 129% increase from 49 units in January 2013 to 112 units last month. Region 5 also improved unit sales 118% to 107 from 49 units.
Gutierrez concluded, “If the January sales performance is an indication of things to come, we can expect another record setting year as the industry gears up for more new product launches and bigger activities, such as the much awaited 5th Philippine International Motor Show in September.” – Rappler.com
Parked cars image from Shutterstock
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