Cebu City

FamilyMart opens 3 new stores in Cebu City

John Sitchon

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FamilyMart opens 3 new stores in Cebu City

International convenience store FamilyMart open 3 branches in Cebu.

The new outlets are compact versions of FamilyMart's usual full-option store and accept digital-based payments

International convenience store FamilyMart makes a big return to the Queen City of the South with the opening of its 3 new branches.

Two compact stores located in Phoenix Banilad, near Paradise Village,and Phoenix V. Rama, near Glory Christian Centre, and a standalone branch in Barangay Banawa were launched in October 28.

These stores will offer a variety of Japanese quick-service originals like onigiri (rice balls), ramen (noodle soup), yakiniku (grilled meat), and even specialty sandwiches.

Philippine FarmilyMart CVS Incorporated, now owned by Phoenix Petroleum, introduced its 3 new unique outlets as a more compact version of its usual full-option store to cater to motorists and Cebuano locals.

“We are happy to have come up with a clear-cut strategy to bring FamilyMart to Cebuanos, especially during this challenging environment with the ongoing COVID-19 pandemic. It is crucial that we make essentials, especially food, more accessible while prioritizing safety, and at the same time, providing added business opportunities to our franchisee,” said Phoenix President Henry Albert Fadullon.

“We have always wanted to bring FamilyMart to more Filipinos, and through this new store concept we are able to accomplish this goal,” he added.

To ensure customer convenience, the new stores have opted to offer digital-based payment for quicker, safer contactless transactions to adjust to the pandemic and help prevent the spread of the COVID-19.

In an article by Bilyonaryo.com, FamilyMart Philippines General Manager Bernard Suiza said: “This is our way of providing our business partners another channel for added revenue while offering more value to customers as we bring our stores closer to more communities”.

FamilyMart Philippines has been a subsidiary company under Phoenix since 2017. Recently, it introduced an online ordering and delivery system called “FamilyMart on Wheels” in response to the pandemic restrictions. – Rappler.com

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