SUMMARY
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MANILA, Philippines – Most of the apps and social networks that Filipinos use on a daily basis are created and developed abroad. Cebu-based entrepreneur Seph Mayol wants to change that. Mayol has developed Hoy!, which is what he calls a social network brand placement platform.
Hoy allows Filipinos to pursue rewards offered by local businesses. All they need to do is take a selfie involving the brand, post it to Hoy!, and garner a required number of likes. They can then redeem the prize.
As Hoy taps both into the Filipino love of selfies as well as social media, the platform is sure to draw interest wherever it goes. It launches in Cebu this week and will roll out in Manila and the rest of the Philippines in the coming months.
The local expansion of Hoy! begs a question that many Filipinos are surely wondering about: Can the Philippines produce its own Facebook or Instagram? – Rappler.com
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