COLOGNE, Germany – Coconut products, banana chips, snacks and the Pili nut took center stage at the Philippine delegation's trade fair booths at Anuga, the world's biggest food trade fair.
New, healthy products that will pique the interest of Western consumers were also highlighted. Nine companies participated as exhibitors in Anuga while 10 others were part of an outbound business mission that went around Europe to study markets and their trends.
Companies like Doxo Trading, Green Life, and Coconutcures Inc. were elated when they found out that coconuts are still a prevailing trend in the European food market, while Pili nut product manufacturer Rains Delicacies is seeing new opportunities for their products. This, after it was discovered in Switzerland that they are actually rich in Vitamin E.
However, entering a new market is never without challenges – something that businessmen from the Philippines are now ready to face head on with the help of new market knowledge and support from the Department of Trade and Industry. – Rappler.com