Former Grab Philippines president and co-founder Brian Cu joined Cebu Air as an independent director, the budget airline told the Philippine Stock Exchange on Thursday, February 4.

Cu joins the airline industry amid struggling revenues due to the coronavirus pandemic.

“Aside from enjoying getting into the weeds and fixing a company’s operational challenges and defining growth strategies, he also finds time to build up the next generation of entrepreneurs through mentorship or investments,” Cebu Air said.

Cu helped build some of the biggest startups in the last decade. While working as consultant of the Boston Consulting Group, he co-founded Indonesia’s most popular ride-hailing app GoJek.

In 2012, he helped build online fashion store Zalora Philippines.

In 2013, he co-founded Grab Philippines and served as president until August 2020.

Joining Cu in the Cebu Air board is Bernadine Siy, chairperson of the board of trustees of the Ateneo de Manila University.

Siy is also a board member of Kenny Rogers, which she founded in 1994, and Seattle’s Best Coffee, which she introduced to the Philippine market in 2000.

Cebu Air’s board is chaired by James Go, while the directors are president and chief executive officer Lance Gokongwei, Jose Buenaventura, Robina Gokongwei Pe, and Frederick Go.

The other independent directors are Antonio Go, Wee Khoon Oh, and Cornelio Peralta. – Rappler.com