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The German car market deepened its slump in August as a jump in coronavirus cases caused consumers to hold back on new purchases, industry figures indicated Thursday, September 3.
Registrations fell 20% compared with August 2019, a large drop compared to July, when registrations were down only 5.4% year-on-year, data published by the Federal Motor Transport Authority showed.
Germany recently reported its highest case numbers since April, and is starting to tighten restrictions again.
Chancellor Angela Merkel last week said coping with the outbreak will become more challenging in the coming months.
“A sharp rise in infections and local restrictions on public life could once again have a major impact on the new car market and lead to renewed uncertainty among buyers,” said Peter Fuss, analyst at EY, who expects new registrations to fall by a quarter this year.
“New car purchases are being postponed where possible,” Fuss said, with declines more pronounced in the commercial sector.
The effect of the German government’s decision to cut value-added tax, which Berlin introduced from July until the end of the year, has “fizzled out,” EY said.
The first 8 months of 2020 show a 29% drop in registrations, the lowest level since reunification in 1990.
The market collapsed in April and May, when demand fell 61% and 32% respectively, as lockdowns put in place due to the pandemic meant demand was almost nonexistent.
However, the dire numbers do not affect all carmakers equally.
BMW continues to have a relatively good year compared to its competitors. It sold 15.2% more cars in August than in the same month of 2019.
But all other German brands, apart from BMW-owned Mini, showed declines, including Mercedes, and Opel, which dropped 47%.
VW held its position with the largest share of new registrations at 43,842, despite a fall of 17% compared with the previous year.
Tesla continued its growth in Germany, with more than 5 times as many cars sold in August as in the same month last year, and is the only brand to have increased sales in 2020.
It came as chief Elon Musk visited Germany this week while construction of a massive new plant outside Berlin continues. – Rappler.com