GoDaddy launches new website builder, eyes PH expansion

MANILA, Philippines – Global website hosting and cloud platform firm GoDaddy has launched a new website builder as it throws its hat into the growing ring of global firms targeting the Philippines' thriving micro, small, and medium enterprises (MSMEs).

"In the Philippines, there are almost a million small businesses registered with the government. At present only about 40% of people have a web presence," noted GoDaddy chief executive officer Blake Irving in a media briefing on Tuesday, July 11.

"Beyond that million, there also happens to be a lot of folks with a full-time job who are starting their entrepreneurial careers as a side job. Some estimates put that at up to 50 million. Most of our customers start that way," he added.

The US-listed GoDaddy entered the Philippine market in February 2016 and has since seen 25% customer growth, according to Irving, who put the number of Philippine customers in the "hundreds of thousands."

To capitalize on this growth, the firm has launched its new website builder in the Philippines. This combines mobile-optimized website capability with an integrated set of online marketing and e-commerce tools to get small businesses and entrepreneurs online.

The website builder also includes access to curated email marketing campaigns set up as part of the service.

GoDaddy currently has around 71 million website domains under its management, which accounts for 21% of the global total.

The firm said websites created using its platform are all designed to be fully mobile-responsive, with an emphasis placed on instant visual impact on phones and tablets. This is key as the Philippines has an 88% mobile phone adoption rate, according to Google's 2016 Connected Consumer Survey.

Other features include the ability to do mobile editing, real-time analytics, and social media integration. The service is available on GoDaddy's Philippine website and starts at P719 a month after a month-long free trial.

GoDaddy also runs a call center in the country with 300 employees who are responsible for its global customer service care. Irving said "doubling that number in the next couple of years is reasonable."

"When you have 25% customer growth, you pour more investment in the 25%," he added. – Rappler.com