Grab is bringing its online supermarket GrabSupermarket Fresh to Metro Manila, following its rollout in Malaysia and Singapore.

Grab said this feature is a new format under GrabMart, which allows users to buy grocery items from supermarkets near them.

For this new feature, users will have to open GrabMart and choose GrabSupermarket Fresh to select from its array of meat and produce.

Grab said the selections were sourced from farmers and suppliers across the Philippines, including Teraoka Family Farm, Bukidnon Milk Company, Emerald Fresh, 28 Derby, Tender Bob’s, and Don Bangus.

The online supermarket will also be offering plant-based food products.

“To ensure maximum freshness, GrabSupermarket Fresh does not store any fresh produce in its facility. Instead, Grab aggregates and sends all fresh produce orders for the day to partnering farmers and suppliers who will then arrange for the items to be delivered in bulk to Grab’s sorting and packing facility the next day,” it said in a statement.

The cutoff time for orders is 5 pm daily, to be delivered the next day.

“As lockdowns continue to impact the flow of goods and fresh produce into Metro Manila, we believe that our latest offering will enable our users to safely and conveniently access farm-fresh produce easily through the Grab app,” said Grab Philippines head of deliveries Anton Bautista.

“We will continue to expand and curate the best assortment of fresh produce and goods for our users based on in-app shopping data while prioritizing freshness and quality,” Bautista added.

As an introductory offer, Grab users will enjoy P200 off for purchases worth at least P700. The promo code is GRABFRESHNOW.

Grab suffered from a $652-million loss during the first quarter of 2021. While it took a heavy hit from mobility restrictions, its gross merchandise value grew 5% to $3.64 billion year-on-year. Deliveries GMV, meanwhile, showed strong growth at 49% to $1.7 billion. – Rappler.com