Cool spring chills H&M profits

STOCKHOLM, Sweden – Swedish fashion brand Hennes and Mauritz said Wednesday, June 22, an unusually cool European spring kept shoppers away, depressing profits in the 3 months to May.

Net earnings fell 17% to 5.36 billion kronor (575 million euros, $648 million) in the period, the second quarter of the company’s financial year, as a strong dollar added a layer to its problems, which also included low sales prices and high investment costs.

“The sales increase in March and April was significantly below our plan. These two months were negatively affected by cold spring weather in many of our markets,” H&M chief executive Karl-Johan Persson said in a statement.

This mostly affected big European markets Germany, Britain, and France.

The month of May had been much more promising, Persson added.

“It has been a challenging half-year for fashion retail in many markets,” he said.

Expressed in local currencies across the world, H&M group sales rose by 5% in the second quarter, but only by 2% once they were converted into Swedish kronor, the company’s reporting currency.

The retailer’s operating margin slipped to 14.8% from 18.2% in the same period a year earlier.

H&M shares eased slightly in early Stockholm stock market trading to 250.40 kronor, a decline of 0.1%. – Rappler.com