Goodbye, ZestAir?

Rappler.com

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'Zest' will be incorporated into the iconic red hot circle together with the signature logo of AirAsia

TWO BECOMES ONE. This is the new brand logo of partner airlines Zest Air and AirAsia. Photo courtesy of AirAsia

MANILA, Philippines – “Zest” will remain in Philippine skies.

The word that has transcended juice drinks (Zest-O) and has been part of the Zest Airways budget carrier brand will still be in flights from points in the Philippines and regional airports, but no longer alone.

Over the weekend, ZestAir has been rebranded as “AirAsia Zest” to reflect its alliance with Southeast Asia’s largest budget airline, Malaysia-headquartered AirAsia.

“Zest” will be incorporated into the iconic red hot circle together with the signature logo of AirAsia.

READ: Zest Air to be rebranded

The beefed up airline’s main hub will be at the Ninoy Aquino International Airport (NAIA) Terminal 4, marking the transfer of AirAsia Philippines’ main local hub from Clark over 100 kilometers away to Manila airport, still the country’s main gateway.

Michael Romero, chairman of AirAsia Zest, said passengers would benefit from the combined network of the two local airlines that entered into a strategic alliance last March. AirAsia Philippines acquired 49% of the Yao-led ZestAir through a mixed cash and share-swap transaction.

READ: Yao group gets $16-M from AirAsia-Zest Air deal

“We are excited to introduce AirAsia Zest, and what it represents. With our alliance, we are well positioned to offer our guests the strength of our combined network of domestic and international routes and unrivalled daily low fares, proving a world class travel experience that every Filipino deserves,” Romero stressed.

“We hope this brand new look is the first of many steps towards making AirAsia Zest an airline that continues to revolutionize air travel in the Philippines. We are geared up and committed to ensuring that AirAsia Zest lives up to the same incredibly high standards of AirAsia,” Romero added.

The airline is currently updating its records with the Civil Aviation Authority of the Philippines (CAAP) to include the new business name “AirAsia Zest” in its permits.

The rebranding is part of efforts to boost the strategic partnership following the 4-day suspension of ZestAir by the CAAP, which cited safety concerns.

“We hope this brand new look is the first of many steps towards making AirAsia Zest an airline that continues to revolutionize air travel in the Philippines,” Romero said.

Starting October 9, AirAsia Philippines will “temporarily suspend” its flights out of Clark to focus resources on ZestAir operations in Manila.

READ: AirAsia moves to Manila from Clark. – Rappler.com

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