SUMMARY
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MANILA, Philippines – Low-cost carrier Cebu Pacific has expanded its international market in countries with high concentration of overseas Filipino workers (OFWs) in the last 5 years.
In a statement on Wednesday, September 25, the Gokongwei-led budget airline said its compounded annual growth rate (CAGR) reached 22.4% in 2008-2012.
The CAGR comprised mostly of passengers arriving and departing 3 primary OFW destinations: Hong Kong, Singapore and Malaysia. These markets are home to over 340,000 OFWs.
Hong Kong was among the budget carrier’s key international destinations, achieving a CAGR of 13.4%. Two daily flights to Hong Kong have been mounted since November 2001 because of its large OFW population that boosted the demand for business and leisure trips.
Cebu Pacific claimed it ranks first in offering routes to and from Hong Kong via Manila, Cebu, Iloilo and Clark.
Singapore achieved a CAGR of 30.9% with flights operated at Clark, Cebu and Iloilo hubs. The low-cost carrier has started flying to Singapore since August 2006.
Malaysia’s compounded passenger growth was at 35.6%. Cebu Pacific mounts flights to Kuala Lumpur and 3 weekly flights to Kota Kinabalu, all from Manila.
Starting October 7, 2013, Cebu Pacific is mounting direct flights to Dubai with 35% lower fares than other airlines. Dubai is a key OFW destination in the Middle East. – Rappler.com
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