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MANILA, Philippines – ABS-CBN Broadcasting Corp, the country’s biggest media group, is preparing for government approval of Digital Terrestrial Television, their digital TV arm.
“We have several program initiatives that we’re contemplating. One of them is very well known — digital television, which we expect the government to approve in the coming months,” ABS-CBN chairman and CEO Eugenio Lopez III at a press briefing following the annual stockholders meeting on Tuesday April 23.
“There are other major initiatives that have to do with our digital online programs but we are not at liberty to divulge. It will become public knowledge within the next the few months,” Lopez added.
Lopez said that funding is needed for their initiative on this. (Read: ABS-CBN in ‘exploratory talks’ with investor)
ABS-CBN previously said that they have spent almost a billion pesos on this new platform which involves testing and acquiring equipment.
Once up and running, DTT will provide viewers with more content and more channels of around 176 channels compared to the usual 22 channels of cable TV.
The broadcast company initially applied for the license in 2007.
In June 2010, the NTC announced that it would formally adopt the Japanese standard ISDB-T for digital broadcasting. At the press briefing, Lopez said they were ready to adopt all platforms — either Japan or European. – Rappler.com
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