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MANILA, Philippines – Globe Telecom Inc. reported that data usage in its network during the Christmas season last year jumped 173%, while voice calls rose 15% compared to the same period of 2012.
Short messaging services (SMS), however, went up by only 1%, due to subscribers preferring to use messaging and chat alternatives online.
“[Customers] now turn to their smartphones, tablets and computers to send Christmas greetings through online applications such as Facebook, Twitter and other messaging applications,” according to Robert Tan, Globe’s chief technical adviser.
Internet activity remained stable despite the increase in traffic, added Tan.
He also noted that the telecommunications company did not suspend any promo offers during the Christmas holidays.
“The significant increase in data and voice during the holidays proves that our network is more capable in handling robust demand for fast and stable telecommunication services,” Tan said.
In 2013, Globe completed a $700-million (P31.25 billion) network modernization and transformation program. It is currently in a middle of an information technology upgrade worth $90 million (P4 billion).
Globe is owned by Ayala Corporation and Singapore Telecommunications Ltd. As of September 2013, it had 36.5 million prepaid and postpaid subscribers. – Rappler.com
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