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MANILA, Philippines – Globe Telecom Incorporated and The Walt Disney Company Southeast Asia inked a deal to further enhance the Filipino digital lifestyle experience.
Globe president Ernest Cu and The Walt Disney Company Southeast Asia managing director Rob Gilby signed the comprehensive and multi-year collaboration Wednesday, May 6.
The partnership aims to give Filipino customers access to video-on-demand, interactive content, promotions, and other related services across multiple devices. Specifically, Globe customers would now have access to an array of Disney content offerings, including long- and short-form programming, interactive content and games, theatrical releases, and retail promotions.
These include Disney Movies On Demand (DMOD); Disney On Demand (DOD); Maker On Demand; and the team-up between Maker and Globe to create custom branded entertainment featuring digital influencers.
Other promos include Watch Disney Channel apps providing access to Disney Channel, Disney Junior and Disney XD; Disney Interactive; and promotions, merchandising, and retail activations that bring Disney’s latest theatrical releases closer to Filipinos.
The Walt Disney Company, which brands include Disney, Marvel, Pixar, and Star Wars, is thrilled to bring the Disney brand of storytelling closer to more Filipinos through this collaboration with Globe, Gilby said.
“With this unique collaboration, Disney fans in the Philippines will now be able to take their favorite stories and beloved characters everywhere they go across their choice of devices,” Gilby added.
Globe is very happy to enter into a relationship with such an iconic brand, said Dan Horan, the firm’s senior adviser for consumer business.
“Everyone loves Disney. We know that our customers are equally excited to get into the wide portfolio of Disney content such as movies, TV shows, games, merchandising, theatrical releases, and interactive videos available across our mobile and broadband services,” Horan said.
This collaboration is the latest in Globe’s array of partnerships, which include tie-ups with Facebook, Google, Viber, Spotify, NBA, Hooq, and recently, WhatsApp. – Rappler.com
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