Ayala Land offers 'personal space' in Balintawak property dev’t
MANILA, Philippines – Avida Land Corporation of Ayala Land Incorporated is banking on the “personal space” concept to sell its newest residential development in Balintawak, Quezon City.
The new Avida Towers Cloverleaf will be a 3-tower development offering “right-sized units.”
The first tower, situated by the two-hectare Ayala Mall complex, will have 28 residential levels, plus 6 commercial establishments on the ground floor. Unit prices start at P2.2 million ($48,588.98) for a studio and goes up to P6.3 million ($139,220.89) for a 3-bedroom unit.
The two-bedroom and 3-bedrooom units, which come at 52 square meters (sqm) and 61 sqm, respectively, were designed for the needs of newlyweds and growing families, Avida said in a statement July 15.
The 3-bedroom units were introduced to address the need for personal space, it added.
The two-bedroom unit will also have a separate laundry area, and a toilet and bath designed to help family members with similar schedules save on time, explained Raquel Cruz, Avida Land corporate planning group head.
“They were thoughtfully designed to provide each member of the family their own personal space within the unit,” Cruz added.
The first phase of the project will feature a clubhouse with a function hall, serenity gardens, and landscaped spaces. Future phases will have the swimming pool, indoor gym, and children’s play area. Units will begin turnover by the fourth quarter of 2019.
Millennials, early nesters or startup families, the Chinese community and residents of Quezon City and CAMANAVA (Caloocan, Malabon, Navotas, and Valenzuela) who would like to upgrade to new homes are the target market of the development, said Caren Rose Rosales, Avida Land's business area head for estate developments.
Total investment for the 3 towers of Avida Towers Cloverleaf is P4.5 billion ($99,445,794.18). The residential project is part of the P25-billion ($552.83-million) mixed-use development called “Cloverleaf,” located along EDSA and A. Bonifacio and is accessible via the Light Rail Transit line 1 (LRT1) Balintawak station.
Ayala Land purchased the 11-hectare lot – the site of the former Central Textile Mills – in 2013.
The property is also 200 meters away from the end of the Skyway Stage 3 project, or NLEX-SLEX connector road project. Apart from Avida Land, which is set to offer a total of 2,000 residential units, Alveo Land will also launch a total of 600 condominium units. The residential towers are expected to be completed by 2019 and 2020. (READ: Ayala Land to turn Balintawak property into mixed-use complex) – Rappler.com
$1 = P45.27
In these changing times, courage and clarity become even more important.
Take discussions to the next level with Rappler PLUS — your platform for deeper insights, closer collaboration, and meaningful action.
Sign up today and access exclusive content, events, and workshops curated especially for those who crave clarity and collaboration in an intelligent, action-oriented community.
As a bonus, we’re also giving a free 1-year Booky Prime membership for the next 200 subscribers.
You can also support Rappler without a PLUS membership. Help us stay free and independent by making a donation: https://www.rappler.com/crowdfunding. Every contribution counts.