SMDC taps Sarah Geronimo as property endorser
Singer and actress Sarah Geronimo joins another celebrity, Anne Curtis, as SM Development Corp.'s brand ambassador

NEW ENDORSEMENT. Henry Sy led prooperty firm taps Sarah Gernino's girl next door appeal. Photo from the 'Sarah Geronimo' Facebook page.

MANILA, Philippines – Singer and actress Sarah Geronimo will be the new face of the property projects of the real estate arm of the country’s richest man.

At the stockholders meeting of SM Development Corp. (SMDC) on Wednesday, April 24, the real estate unit of Henry Sy-led holding SM Investments Corp., property officials announced Geronimo as their new “brand ambassador.”

SMDC will tap on Geronimo’s ‘girl-next-door’ appeal to endorse property projects meant to address the needs of the mass market.

Geronimo will be joining SMDC’s other celebrity endorser, TV host and actress Anne Curtis, who appeals to the A, B, and C target markets.

SMDC is one of the most aggressive property developers in the country. Among the projects in its pipeline is a new low-cost brand for units that will sell for P1 million to P1.5 million each.

SMDC earned P4.9 billion in 2012, a 17.5% increase, and P1.4 billion in the first quarter of 2013, up 12%.  – with reports from Aya Lowe/

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