ABS-CBN, GMA lead ratings race in different surveys

While ABS-CBN leads in ratings in a Kantar Media survey, GMA leads in AGB Nielsen's report

WHO'S LEADING? The current winner of the ratings race depends on what survey firm you trust.

MANILA, Philippines – Depending on what survey you check, ABS-CBN and GMA say they’re leading in ratings for January.

ABS-CBN cites a survey from Kantar Media, which noted that ABS-CBN had an average national audience share of 44% to GMA’s 32% during the month. ABS-CBN also registered a 45% average audience share in all areas in Luzon outside Mega Manila, while GMA garnered 36%.

ABS-CBN also reportedly beat GMA in the Visayas and Mindanao, with a 58% share to GMA’s 23% share in Visayas and a 57% share for ABS-CBN to GMA’s 22% in Mindanao.

GMA released a separate statement touting Nielsen TV Audience Measurement ratings. It claimed it had a 35.5% average total day audience share in urban Luzon. This outscored the 32.1% share of ABS-CBN and 11.2% of TV5.

In Mega Manila, GMA reportedly received a 36.4% average total day audience share, beating ABS-CBN’s 29.4% and TV5’s 12.2%

Kantar Media and Nielsen had different sample sizes, which might have resulted in different calculations or variances. Kantar Media followed a nationwide sample size of 2,609 urban and rural homes representing 100% of the total Philippine TV viewing population. AGB Nielsen, on the other hand, reportedly surveyed only 1,980 homes based solely in urban areas. These homes represented 57% of the Philippine TV viewing population. – Rappler.com

Family watching TV image from Shutterstock.