What's the Big Idea series

The SM Store launches e-commerce site

Rappler.com
The SM Store launches e-commerce site
Targeting millennial shoppers, the country’s giant retailer further expands its presence with its new shopping website
MANILA, Philippines – Ten days before Christmas, The SM Store (rebranded SM department store) launches Monday, December 15 its e-commerce website, sealing further its status as a shopping venue of choice – whether as a neighborhood, and now, an online store.

The SM Store features the following segments: men’s, women’s and children’s’ accessories, apparel, bags, shoes, luggage, and gift ideas. 

The establishment also now offers door-to-door deliveries to most parts of the Philippines.

Shoppers may also pick up their purchases at SM North EDSA after 24 hours of ordering online.

Other possible pick-up locations in all Metro Manila and other Luzon stores are also being explored, allowing customers to pick up their purchases after two working days of ordering through the site.

For Visayas and Mindanao, The SM Store will also have pick-up arrangements in their Bacolod, Cagayan de Oro, Cebu, General Santos, and Mandurriao branches.

Targeting the millennial shoppers, The SM Store online aims to provide accessibility and convenience through innovation.

“We hope that with this new e-commerce site, we will be able to reach out to more of our customers by bringing more attractive brands online and provide them a more exciting and diverse shopping experience with SM,” Jorge Mendiola, President at SM Retail Inc. said.

Currently, there are 50 The SM Stores in the Philippines.

Despite intensifying competition, the retail segment of SM, where The SM Store is part of, registered stabilized gross margins for the first 9 months of the year.

The Henry Sy conglomerate’s retail business saw its net income increased by 5% to P3.8 billion ($85.11 million*) as total sales rose 9.2% to P136.4 billion ($3.05 billion) for the January to September 2014 period. – Rappler.com

 



*$1 = P44.65

Add a comment

Sort by

There are no comments yet. Add your comment to start the conversation.