MANILA, Philippines – Cebu Air Incorporated (Cebu Pacific) has rebranded wholly-owned subsidiary Tiger Airways Philippines (Tigerair Philippines) as Cebgo, more than a year after it was acquired by the listed low cost carrier.
Cebu Pacific spent $15 million to acquire 100% of Tigerair Philippines, including the 40% stake of Tiger Airways Holdings Limited of Singapore back in March 2014.
Cebgo President and Chief Executive Officer Michael Ivan Shau said the logo of the rebranded airline utilizes the Cebu Pacific colors to further reflect the airline’s relationship with its parent company.
He added that the new Cebgo brand clearly identifies the low cost carrier as part of the CEB group, and streamlines its operations further.
“Cebgo will continue to leverage on CEB’s distribution channels and network, and work together to serve more guests,” Shau said.
Cebgo crew already started conducting fun games onboard to unify the Cebu Pacific group flight experience this May. Flight and ground crew will wear Cebgo uniforms in a few months’ time.
Cebgo would continue to operate flights at the Ninoy Aquino International Airport Terminal 4 (NAIA 4) and Clark International Airport in Pampanga.
Cebgo flies to 16 destinations including Bacolod, Butuan, Cagayan de Oro, Clark, Cebu, Davao, General Santos, Iloilo, Kalibo, Legazpi, Manila, Roxas, Puerto Princesa, Tacloban, Tagbilaran, and Hong Kong.
It also carried 1.3 million domestic passengers in 2014, 34% higher compared to 970,000 passengers in 2013. Both Cebu Pacific and Tigerair Philippines flew 16.87 million passengers last year or 17.5% higher versus 14.35 million in 2013.
In a recent analysis, regional think tank Centre for Asia Pacific Aviation (CAPA) said the low cost carrier built up a powerful 60% share of the domestic market compared to less than 30% a decade ago following its acquisition of Tigerair Philippines.
CAPA added the decision of Cebu Pacific to acquire Tigerair Philippines was proven to be successful, as it quickly turned around the carrier while using the new subsidiary to further grow its domestic market share. – Rappler.com