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Philippines still a 'Nokia country'?

STILL THE LEADER? Nokia's local chief says the brand is u0022in the hearts and minds of Filipinos. Screenshot from www.nokia.

com/ph

MANILA, Philippines - The Philippines remains a "Nokia country," according to the Manila head of the Finnish phone maker.  

In a recent launch of Nokia's newest smartphone device, Nokia general manager and head of sales Dharmesh Goshalia insisted that the Philippines is not following the reported global trend of Korean firm Samsung overtaking Nokia as the largest seller of handsets.

“The Philippine market is a very strong Nokia market. It still is a Nokia country. Nokia is in the hearts and minds of Filipinos,” he told reporters at the grand launch of Nokia Lumia 610 on Friday, May 18.

Goshalia, however, declined to divulge Nokia’s market share in the country. Instead, he stressed that Nokia is on the right track in addressing the varying needs of consumers. “The anticipation is there. We are addressing the market with the right products and we are going to put (products) where the market needs them.”

Nokia has been considered the most popular and preferred handset when Filipinos started their love affair with mobile phones about a decade ago.

Through the years, other handsets from Samsung, Blackberry, iPhone units, as well as affordable units from other makers under brand names MyPhone and Cherry Mobile, have grown in their popularity.

Goshalia said they received a lot of pre-orders for their Lumia handset lines.

Nokia recently launched the Lumia 800 and Lumia 710 in the Philippines. These are Nokia’s latest smartphone device that runs on the Windows platform. By next month, it is set to launch the Lumia 900.

“This is one of the reasons why we brought different Lumia products. We want to address the different price segments and we believe that each of the products fits all brackets,” said Goshalia.
 
When asked how confident the Lumia products will boost Nokia’s standing in the Philippines, Goshlia replied, “We would say that the products we are launching now are the right products needed in this market. The range of smartphone that we are bringing into this market covers all segments of the smartphone from the entry level all the way to the top.”
 
The Nokia official said that the take up of Lumia models are “really good.”

The Finish firm recently reported a much worse-than-expected first quarter loss as it presses ahead with an extensive restructuring of its faltering business. - Rappler.com