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MANILA, Philippines – CoverGirl just announced the newest face for their brand, and he’s their first-ever CoverBoy – 17-year-old James Charles!
James is a makeup artist and YouTuber who rose to fame through his beautiful makeup looks and transformations on Instagram, where he has over 400,000 followers.
In a video on his social media pages, James shared the happy news to his followers, saying: “So I’ve been telling you lately that I’ve been working on something huge, and trust me when I say I did not lie. I’ve been on set this entire past weekend working on my first-ever TV commercial, and I am so excited to announce that I am the first-ever male CoverGirl!”
He added in the video’s description: “I am so thankful and excited and cannot wait to show you all what we have in store.”
In a separate post, James accompanied his CoverGirl headshot with a message:
“I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of [CoverGirl]. First-ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand.
“I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.
“I can’t wait to share with you all what we have in store, but trust me when I say it’s gonna be real good.”
James has already worked on a CoverGirl shoot with Katy Perry, who posted a cute behind-the-scenes look at what they were up to. She said in the caption: “Just wrapped another great [CoverGirl] shoot. Honored to have the pleasure to announce the very first COVERBOY, James Charles!”
CoverGirl had posted the same photos and video to announce the news, plus a video of James at his commercial shoot where he proudly tells the brand’s followers that he’s a CoverGirl.
It’s official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. #COVERGIRLJames! pic.twitter.com/088HlYBjQI
— COVERGIRL (@COVERGIRL) October 11, 2016
Right before his CoverGirl announcement, James said it’s only been a year since he’s tried to put makeup on himself. He thanked his fans and followers, saying: “Thank you all so much, I can’t even begin to explain how much you all mean to me. Imagine where we’ll be in another year? Holy crap. Y’all truly do fricken rock.”
Read James’ message below and check out a few of his creative, artistic makeup looks too!
Congratulations, James! – Rappler.com
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